Marketing Qualified LeadsLast Updated: January 11, 2019
Want to track the complete customer lifecycle stages according to HubSpot? Search our list and make modifications as you see fit.
This Smartlist coincides with our workflow MQL Conversion: v2.1: WF1: Promotion Delivery - Unific and MQL Conversion: v2.1: WF2: Promotion Delivery - Unific.
Marketing Qualified Lead: Marketing Qualified Leads, commonly known as MQLs, are those people who have raised their hands, metaphorically speaking, and identified themselves as more deeply engaged, sales-ready contacts than your usual leads, but who have not yet become fully fledged opportunities. Ideally, you should only allow certain, designated forms to trigger the promotion of a lead to the MQL stage, specifically those that gate bottom of the funnel offers like demo requests, buying guides, and other sales-ready calls to action.